Loyalty cards
Keep loyalty cards in one place and show their codes when needed. A programme may include points, rewards or stored value, depending on its design.
Custom mobile app development
For loyalty programmes, memberships and digital tickets. We build web and mobile products for these journeys, informed by our work on the TapTapp app.
Get in touch
Start with the problem your app needs to solve
When standard tools do not fit your processes, a custom app can connect loyalty rewards, memberships or digital tickets with the systems your customers and team already use.
Begin by defining the users, business goal and systems the product needs to connect.
When does a custom app make sense?
You have an established business and want to improve the customer experience.
Your current tools do not support the customer journeys you need.
You want customers or members to access cards, benefits or tickets more easily.
You want to digitise cards, memberships or tickets instead of relying on physical cards and separate readers.
Your mobile experience needs to connect with your web systems, data or internal processes.
An app can connect important parts of the customer experience
Present your services, benefits and news in your own app.
Tell customers about updates with push notifications when included in the project scope.
Connect complementary products and services with the customer journey.
Let customers keep loyalty cards, memberships or tickets on their phones.
Shape features around the way your business works.
The right capabilities depend on your customers and how your business operates.
Three ways to approach your app
The right route depends on how well your needs match existing products and how much control you need over features and workflows.
You can use an existing app, adapt a platform through a white-label solution, or build a bespoke product. Custom app development gives you more control over the experience and the way it connects to your systems.
Compare the trade-offs below before deciding.
Option 1
Use an existing app
This is often the quickest and simplest route when an existing app already meets your needs. Check that it supports your customer journey, branding and required integrations.
Examples include tools for appointments and file sharing, or TapTapp for keeping loyalty cards together.
Need to schedule meetings? An existing tool such as Calendly may cover that need.
Need to synchronise files between devices? Dropbox is one established option.
Want loyalty cards in one place? TapTapp is an existing app for storing digital cards.
An existing app can be the fastest and lowest-cost option when it already covers the essential requirements.
The trade-off is limited control. A ready-made app may not support the specific features, data or integrations your business needs.
Option 2
A white-label app under your brand
A white-label solution gives you an app with your branding, built on an existing platform and its capabilities. It may fit when the platform already supports the essential needs of your loyalty programme, membership or digital tickets.
As an indicative comparison, white-label development may reduce investment by 50–60% and shorten delivery by up to a year compared with building from scratch. The solution is also based on a platform tested in practice.
These estimates depend on functionality, integrations and the level of customisation. Review branding, user journeys, reporting and future changes against the platform’s actual limits. A white-label app can reach launch sooner, but it does not provide the same freedom as a fully bespoke product.
Contact us
Option 3
Custom app development for your users and processes
When existing products do not cover your needs, custom mobile app development gives you more control over the customer journey, features and connections to your systems.
Start by defining who will use the app, what they need to do and how the product should work with your existing systems. This keeps feature decisions grounded in real requirements.
As an indicative estimate, developing a mobile app of this kind may cost €150,000–€200,000. Additional bespoke features can take the investment to €250,000 or more. The actual cost and timeline depend on project scope and integrations.
AI with expert review. AI can support requirements discovery, prototyping and selected development tasks. The team reviews the output, app behaviour, security and integrations. AI does not replace testing real user journeys and business rules.
What can a custom app project include?
Requirements, feature planning and a prototype shaped around business and technical needs.
Interface and user experience design for the tasks the app needs to support.
Web, mobile and server-side development within the agreed scope.
Connections to existing systems and data transfers where the project requires them.
Testing, release preparation and an agreed approach to post-launch support.
Security, data collection and retention requirements defined for the product.
Experience from our own app
The TapTapp app
TapTapp is our mobile app for storing loyalty and membership cards, as well as digital tickets. Developing it gives our team practical experience with the journeys and features discussed on this page.
That experience is relevant when you plan to digitise cards, memberships or tickets.
We shape project scope around your business goals, customers and existing systems.
Digital cards can support different customer journeys
Membership cards
Support membership access and validation according to your business rules, such as monthly plans, session limits or expiry dates.
Digital tickets
Plan digital tickets for events such as concerts, matches and festivals, including the required access and validation flow.
Who might need this kind of development?
Loyalty programmes and membership apps
Custom app development may suit companies improving an existing digital experience or creating an app for customers and members. TapTapp’s experience is especially relevant to loyalty programmes, membership cards and digital tickets.
Features, integrations and ongoing maintenance are agreed around the project requirements.
This may be relevant to retailers, pharmacies, multi-location brands, event organisers and other businesses managing memberships or customer benefits.
Let’s discuss your app
Tell us what you want to improve, who will use the product and which systems it needs to connect with. We can discuss the project scope and possible next steps.
Send an enquiry